Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. [Read More]

Comparethemarket.com is exploring ways to offer a more personalised, relevant experience to each of its customers. In order to achieve a great content recommendation and targeted products, it is strongly advised to model BGL’s user data to better understand customer’s behaviour. [Read More]